Understanding Health Behavior in Context

Understanding Consumer Recommendation Behavior in a Mobile Phone Service Context

Mobile service usage has become an important research topic in the field of MIS. In the past decade, research results have important implications for marketing managers with regard to the development of mobile services or advertising content employed to increase a consumer’s intentions to use. We consider that a customer is not only a service user, but also the partner of a firm. Therefore, we ...

The Role of Context in Affective Behavior Understanding

Face-to-face communication is highly interactive. Even when only one person speaks at the time, other participants exchange information continuously amongst themselves and with the speaker through gesture, gaze, posture and facial expressions. Such affective feedback is an essential and predictable aspect of natural conversation and its absence can significantly disrupt participants ability to ...

Understanding Post-Adoption Behavior in the Context of Online Services

This paper examines post-adoption behavior (continued adoption versus discontinuance) within the context of online service use. Innovation diffusion theory is used as a theoretical framework to extend information technology adoption research to the case of post-adoption behavior. This theory is used to formulate 11 research hypotheses distinguishing discontinuers from continuing adopters and ex...

Health behavior among Lithuania's adolescents in context of European Union.

AIM To compare health behavior patterns of adolescents in Lithuania with health behavior of adolescents in European Union (EU) in 2001/2002. METHODS The study was carried out in conformity with the methodology of Health Behavior in School-aged Children: a World Health Organization cross-national study. Three country representative samples of schoolchildren, aged 11, 13, and 15, were surveyed ...

Understanding Mahon in Historical Context